For house flippers, risk is part of the business plan. But New Jersey-based husband and wife Jon and Michelle are rewriting the rules of renovation, taking on risks that no other flipper has ever attempted.
Time is money, and Jon and Michelle have figured out how to compress a complete home renovation that usually takes months into a 24-hour period. The potential benefits are huge: the sooner the house is renovated, the sooner they can put it on the market, sell it, and earn a profit.
But the risks are enormous. Conventional renovations rarely finish on schedule and the team will have to race the clock to make the deadline. Every hour of work costs thousands of dollars, and the smallest delay could derail everything. While the clock is ticking, Jon and Michelle will be on the razor’s edge between making a profit and taking a loss.
